MANAGEMENT EXECUTIVE WEBINAR
September 4- October 25 (8 weeks), every Tuesday and Thursday, at 21.00-22.30
“Social Media and Digital Marketing for Small Business: A practitioner’s step-by-step approach, how to attract and engage more clients and increase your revenue”
“Many professionals have difficulties in keeping up with the fast developments on-line. But using digital channels as tools to generate new leads and nurture existing business can generate a significant advantage.”
Marketers are becoming more and more interested in measuring the ROI of Social Media. According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important, especially in our part of the world, in Europe.
“Many professionals have difficulties in keeping up with the fast developments on-line. But using digital channels as tools to generate new leads and nurture existing business can generate a significant advantage.”
Marketers are becoming more and more interested in measuring the ROI of Social Media. According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important, especially in our part of the world, in Europe.
This executive training program is designed for business owners, managers and executives involved in on-line marketing and advertising and all those who want to understand, the "triple revolution" that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices.
It will teach what you should expect from Social Media and how Social Media can contribute to improve lead generation and converting leads to clients!
This executive training program is designed to help professionals in senior management roles understand how to leverage and use social media in their organization, design strategies, align their social media activities with key business objectives, and properly incorporate social media into their business practices, marketing, advertising and PR.
Typically, the program’s sessions cover specific topics divided into four distinct categories:
- Social media program development
- Social media program planning and integration
- Social media program management
- Social media program measurement
At their core, our experiential accelerated training events are designed to provide business owners and executives with the most up-to date, forward-thinking insights in the space, delivered from a practical business perspective.
We don’t deal with theory or pie-in-the-sky social media concepts.
Our business is to help you deliver quantifiable results for your organization by first demystifying social media then helping you move smoothly, step by step, from education to strategy, and from strategy to implementation...with training and coaching.
Registration to these events is open to all, and the price range is kept purposely low to make the instruction available to most business professionals.
As the client, you choose your level of engagement and degree of instruction. We deliver precisely the level of insight and training that you ask for.
Our social media training services include basic, intermediate and advanced training in the following areas:
Module 1: Generic, Introduction to Social Media and Digital Presence (3 hours)
Module 2: How to create account and pages, load content, create relationships, attract clients in Facebook (3 hours)
Module 3: How to create account, communicate content, create relationships, attract clients in Twitter (3 hours)
Module 4: How to create account, load content, create relationships, attract clients in LinkedIn (3 hours)
Module 5: How to create account, play lists and channels, load content, create relationships, attract clients in YouTube (3 hours)
Module 6: How to create account, load presentations, create relationships, attract clients in Slideshare (3 hours)
Module 7: How to create Blog and pages, load content, create relationships, attract clients in Blogger (3 hours)
Module 8: How to develop Mobile Websites, and Mobile Apps and use them to attract more clients, engage more users and create more relationships
Each module cost €45. Special discount will be given to those attending all 8 at €300.
Make your registration and payments by going to the blog's payment page.
Brief, step by step instructions, “How does Webinar work”, what do you need for this Webinar and how to connect to the virtual class will be sent to you as soon as we receive your registration and payment.
Each module will be completed in two sessions, 1 hour and 30 min each, twice a week, 21.00-22.30.
The full Webinar will last for 8 weeks!
All sessions will be recorded and uploaded to be available up to 2 weeks after completion of the Webinar.
